{"id":1703,"date":"2017-10-09T10:03:24","date_gmt":"2017-10-09T07:03:24","guid":{"rendered":"http:\/\/www.ypaithros.gr\/ekdoseis\/?p=1703"},"modified":"2017-10-20T16:56:51","modified_gmt":"2017-10-20T13:56:51","slug":"xristos-markou-keosoe-ekpaideusi-ampelourgon","status":"publish","type":"post","link":"https:\/\/www.ypaithros.gr\/ekdoseis\/xristos-markou-keosoe-ekpaideusi-ampelourgon\/","title":{"rendered":"\u03a7\u03c1\u03ae\u03c3\u03c4\u03bf\u03c2 \u039c\u03ac\u03c1\u03ba\u03bf\u03c5: \u00ab\u0397 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u00b5\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7\u00bb"},"content":{"rendered":"

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\n

\u00a0<\/p>\n

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\u03a4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03ba\u03bb\u03ae\u03c1\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03af\u03b6\u03bf\u03bd \u03b4\u03b9\u03b1\u03c1\u03b8\u03c1\u03c9\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03bf\u03b9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b1\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2<\/figcaption><\/figure>\n

\u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7\u03c2 \u03c0\u03b5\u03c1\u03af \u03c4\u03bf\u03c5 \u00ab\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03c1\u03cc\u03bb\u03bf\u03c5\u00bb \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf \u03b7 \u03b5\u03c0\u03b9\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03b1\u03b8\u03ad\u03bc\u03b9\u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bf\u03af\u03bd\u03bf\u03c5, \u03c7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03b1\u03c5\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03c7\u03bd\u03b7\u03bb\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03c4\u03ac \u03c4\u03c9\u03bd \u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac \u03b2\u03ac\u03c3\u03b7 \u03b4\u03b9\u03b1\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03bf\u03af\u03bd\u03bf\u03c5\u03c2 \u03a0\u039f\u03a0 \u03ba\u03b1\u03b9 \u03a0\u0393\u0395. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03bf\u03af\u03bd\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03bb\u03cc\u03b3\u03c9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03bc\u03c0\u03b5\u03bb\u03ce\u03bd\u03b1, \u03c3\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf 30% \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 15\u03b5\u03c4\u03af\u03b1.<\/p>\n

\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03ce\u03c1\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03c3\u03b7\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03ad\u03b2\u03b1\u03b9\u03bf \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bf\u03af\u03bd\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b1\u03b8\u03b5\u03af, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03b5\u03b3\u03ba\u03b1\u03b8\u03b9\u03b4\u03c1\u03c5\u03b8\u03bf\u03cd\u03bd \u03c5\u03b3\u03b9\u03ad\u03c3\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2. \u0397 \u03b9\u03b4\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b4\u03b9\u03ba\u03bb\u03b5\u03af\u03b4\u03b1 \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03b1\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bf \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03cc\u03c2 \u03bd\u03b1 \u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9. \u0388\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03cc, \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03cc\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ad\u03c1\u03bc\u03b1\u03b9\u03bf \u03c4\u03c9\u03bd \u03ac\u03b3\u03c1\u03b9\u03c9\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b5\u03c9\u03bd \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n

\u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b1 \u03c4\u03b1 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03ac\u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u039a\u0395\u039f\u03a3\u039f\u0395.<\/p>\n

\u0397 \u039a\u0395\u039f\u03a3\u039f\u0395 \u03ba\u03b1\u03b9 \u03bf \u03a3\u0395\u039f \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03b1\u03ba\u03b1\u03c4\u03cc\u03c1\u03b8\u03c9\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc \u03c6\u03bf\u03c1\u03ad\u03b1. \u03a0\u03ce\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc;<\/i><\/b><\/p>\n

\u0397 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u0394\u039f\u0391\u039f (\u0395\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u0394\u03b9\u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u039f\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u0391\u03bc\u03c0\u03ad\u03bb\u03bf\u03c5 \u03ba\u03b1\u03b9
\n\u039f\u03af\u03bd\u03bf\u03c5) \u03b3\u03b9\u03b1 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b1\u03c3\u03c4\u03b1\u03b8\u03ae\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c4\u03c1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bf\u03bc\u03b1\u03bb\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03cc\u03bb\u03c0\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c6\u03b5\u03bd\u03cc\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c9\u03c1\u03af\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b8\u03b7\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03ae\u03c8\u03b5\u03c9\u03bd \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 15\u03b5\u03c4\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b8\u03b1 \u03ad\u03bb\u03b5\u03b3\u03b1, \u03c4\u03bf\u03c5 \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ad\u03b4\u03c1\u03bf\u03c5 \u03c4\u03b7\u03c2. \u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b1\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf \u03ba\u03ac\u03b8\u03b5 \u03c7\u03ce\u03c1\u03bf\u03c2 (\u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c2) \u03b8\u03b1 \u03b8\u03ad\u03c4\u03b5\u03b9, \u03b8\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af \u03c4\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b1\u03b9\u03c7\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03af, \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03b7\u03c2 \u0394\u03b9\u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2. \u0397 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae \u03b1\u03c5\u03c4\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03b3\u03ad\u03c6\u03c5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b5\u03c2.<\/p>\n

\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1;<\/i><\/b><\/p>\n

\u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u2013\u03ba\u03b1\u03b9 \u03b5\u03af\u03bc\u03b1\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u2013, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c7\u03b1\u03bc\u03b7\u03bb\u03bf\u03cd \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 discount (\u03c7\u03b1\u03bc\u03b7\u03bb\u03ce\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd) \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7\u03c2, \u03c0\u03bf\u03c5 \u03b4\u03b9\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03ba\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03af\u03b1.<\/p>\n

\u03a0\u03b1\u03c1\u03ac \u03c4\u03bf \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf branding \u03ba\u03b1\u03b9 \u03c4\u03bf marketing \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03c1\u03b1\u03c3\u03b9\u03bf\u03cd \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03c3\u03c4\u03bf\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ae \u03c4\u03bf\u03bc\u03ad\u03b1 \u03bf\u03b9 \u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03c3\u03b1\u03bd \u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03ba\u03c1\u03b1\u03c3\u03b9\u03ac \u03b3\u03b9\u03b1 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1, \u03ad\u03c4\u03c3\u03b9, \u03c0\u03b1\u03c1\u03ac \u03c4\u03bf \u03cc\u03c4\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bc\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bf\u03af\u03bd\u03bf\u03c5\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c4\u03ac\u03c3\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b1\u03b6\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n

\u0393\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b1\u03be\u03af\u03b1, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf\u03c2 \u03bf \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03b1\u03ba\u03bf\u03cd\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c3\u03bc\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03bc\u03b5 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1. \u0391\u03c5\u03c4\u03cc \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03b9\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2.<\/p>\n

\u0395\u03ac\u03bd, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9, \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03c5\u03b8\u03b5\u03af. \u0391\u03c5\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b5\u03b9\u03c3\u03cc\u03b4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b1\u03c6\u03c5\u03bb\u03b9\u03bf\u03cd. \u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03b7 \u03c0\u03b1\u03c1\u03ac\u03bd\u03bf\u03bc\u03b7 \u03b4\u03b9\u03b1\u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03bd\u03b1 \u00ab\u03b1\u03bd\u03b5\u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2\u00bb;<\/p>\n

\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03c4\u03bf\u03c5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03bf\u03cd \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ce\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bc\u03c0\u03b5\u03bb\u03ce\u03bd\u03c9\u03bd. \u039d\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03ac\u03bd\u03c9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bf\u03b9\u03bd\u03b1\u03bc\u03c0\u03ad\u03bb\u03c9\u03bd \u03c4\u03bf 1990 \u03b1\u03bd\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03b5 817.435 \u03c3\u03c4\u03c1\u03ad\u03bc\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf 2016 \u03c3\u03b5 614.000. \u0397 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af, \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03ae \u03bc\u03bf\u03c5, \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03bc\u03ad\u03b1, \u03b1\u03c6\u03bf\u03cd \u03bf\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03b1\u03c6\u03cd\u03bb\u03b9 \u03b1\u03bd\u03b1\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03b1\u03c1\u03ac\u03bd\u03bf\u03bc\u03b5\u03c2 \u03c6\u03c5\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03b5\u03af\u03c3\u03bf\u03b4\u03bf \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2.<\/p>\n

\u0392\u03ad\u03b2\u03b1\u03b9\u03b1, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 \u039c\u03b7\u03c4\u03c1\u03ce\u03b1, \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03c4\u03b1\u03c5\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03b9\u03ce\u03bd, \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba.\u03bb\u03c0.<\/p>\n

\u03a4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03ba\u03bb\u03ae\u03c1\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd\u00a0<\/i><\/b>\u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5\u00a0<\/i><\/b>\u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03c3\u03c4\u03b5\u03af;<\/i><\/b><\/p>\n

\u03a4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03ba\u03bb\u03ae\u03c1\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03af\u03b6\u03bf\u03bd \u03b4\u03b9\u03b1\u03c1\u03b8\u03c1\u03c9\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03bf\u03b9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b1\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2. \u0397 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 26\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u0395 (28), \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1.<\/p>\n

\u039c\u03b5\u03c3\u03bf\u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1, \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c1\u03b8\u03c1\u03c9\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bd\u03bf\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b8\u03b5\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd \u03c0\u03bb\u03b1\u03b9\u03c3\u03af\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03b4\u03af\u03ba\u03b1\u03b9\u03bf, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03bf\u03c7\u03ae, \u03c4\u03bf \u03b4\u03b9\u03ba\u03b1\u03af\u03c9\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b4\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba.\u03bf.\u03ba. \u0397 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b2\u03bf\u03cd\u03bb\u03b7\u03c3\u03b7.<\/p>\n

\u0392\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1, \u03bc\u03b5 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03cc\u03bc\u03c9\u03c2, \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03ba\u03bb\u03ae\u03c1\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd, \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd, \u03c3\u03c7\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03ba\u03bf\u03b9\u03bd\u03ac \u03bc\u03ad\u03c3\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b5\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7.<\/p>\n

\u0388\u03bd\u03b1 \u03ac\u03bb\u03bb\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ac\u03b4\u03b5\u03b9\u03b5\u03c2 \u03c6\u03cd\u03c4\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bd\u03ad\u03c9\u03bd \u03b1\u03bc\u03c0\u03b5\u03bb\u03ce\u03bd\u03c9\u03bd, \u03b8\u03b5\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u039a\u0395\u039f\u03a3\u039f\u0395 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b8\u03ad\u03c3\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n

\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03c1\u03ac\u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03b8\u03b5\u03af \u03b7 \u03bf\u03b9\u03bd\u03bf\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae;<\/i><\/b><\/p>\n

\u03a0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03c0\u03cc \u03cc\u03bb\u03b1, \u03c4\u03bf \u03ba\u03c1\u03ac\u03c4\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03b3\u03b3\u03c5\u03b7\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c5\u03bd\u03bf\u03bc\u03af\u03b1, \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03ce\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf 20% \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b1, \u03c0\u03bb\u03ae\u03c4\u03c4\u03b5\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.<\/p>\n

\u0397 \u03b5\u03c0\u03b9\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 \u0395\u03a6\u039a \u03c3\u03c4\u03bf \u03ba\u03c1\u03b1\u03c3\u03af \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03b1\u03c3\u03c6\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03bf\u03cd \u03c4\u03c9\u03bd \u03b1\u03b3\u03c1\u03bf\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03bf\u03b3\u03ba\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2. \u039f\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03bf\u03af \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bc\u03af\u03b1 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1, \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03c1\u03c1\u03af\u03ba\u03bd\u03c9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03bf\u03bd \u03b1\u03c6\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2.<\/p>\n

\u03a4\u03bf \u03ba\u03c1\u03ac\u03c4\u03bf\u03c2, \u03ba\u03b1\u03c4\u03ac \u03ba\u03cd\u03c1\u03b9\u03bf \u03bb\u03cc\u03b3\u03bf, \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ae \u03b4\u03b9\u03b1\u03b2\u03bf\u03cd\u03bb\u03b5\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03bf\u03c1\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03b6\u03c5\u03bc\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1. \u0389\u03b4\u03b7, \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b2\u03bf\u03cd\u03bb\u03b5\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03a5\u03a0\u0391\u0391\u03a4, \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03c4\u03b1\u03be\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae\u03c2 \u0391\u03bc\u03c0\u03b5\u03bb\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03cc\u03bd\u03b7\u03c3\u03b7 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf marketing \u03ba\u03b1\u03b9 \u03c4\u03bf branding \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03c1\u03b1\u03c3\u03b9\u03bf\u03cd.<\/p>\n

\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1;<\/i><\/b><\/p>\n

\u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03bc\u03ad\u03b1, \u03b7 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03b9 \u03ba\u03c5\u03c1\u03af\u03b1\u03c1\u03c7\u03bf \u03c1\u03cc\u03bb\u03bf. \u0394\u03b5\u03bd \u03b5\u03c0\u03b1\u03c1\u03ba\u03b5\u03af \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03cc\u03c4\u03b1\u03bd \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03b1\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03b1\u03c3\u03c4\u03ac\u03b8\u03bc\u03b7\u03c4\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9. \u0397 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7, \u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03bc\u03cc\u03bd\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u0391\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b1\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bc\u03c0\u03b5\u03bb\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03b8\u03b1 \u03b5\u03af\u03c7\u03b1\u03bd \u03bb\u03c5\u03b8\u03b5\u03af\u00bb, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bf \u03a7\u03c1\u03ae\u03c3\u03c4\u03bf\u03c2 \u039c\u03ac\u03c1\u03ba\u03bf\u03c5, \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u039a\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u0388\u03bd\u03c9\u03c3\u03b7\u03c2 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