\u0391\u03bd \u03be\u03b5\u03c6\u03c5\u03bb\u03bb\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b8\u03b1 \u03bc\u03b5\u03bb\u03b1\u03b3\u03c7\u03bf\u03bb\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5, \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03bc\u03b5 \u03ba\u03cc\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03ac\u03ba\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03c9\u03bd \u03b3\u03b5\u03bd\u03b9\u03ce\u03bd. \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c0\u03cc\u03c3\u03bf\u03b9 \u03c3\u03ad\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03b8\u03b7\u03c3\u03b1\u03c5\u03c1\u03cc;<\/p>\n
\u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1, \u03c6\u03ae\u03bc\u03b7 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2<\/strong><\/h3>\n\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1. \u0397 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac (\u03ba\u03c5\u03c1\u03af\u03c9\u03c2) \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03ce\u03c4\u03bf \u03c4\u03cc\u03be\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7 \u0392\u03cc\u03c1\u03b5\u03b9\u03b1 \u0395\u03cd\u03b2\u03bf\u03b9\u03b1, \u03c4\u03b7 \u039c\u03b1\u03b3\u03bd\u03b7\u03c3\u03af\u03b1, \u03c4\u03b7 \u03a6\u03b8\u03b9\u03ce\u03c4\u03b9\u03b4\u03b1, \u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03af\u03b1 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03a0\u03b9\u03b5\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03cc\u03be\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7 \u03a6\u03c9\u03ba\u03af\u03b4\u03b1, \u03c4\u03b7\u03bd \u0391\u03b9\u03c4\u03c9\u03bb\u03bf\u03b1\u03ba\u03b1\u03c1\u03bd\u03b1\u03bd\u03af\u03b1 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u0386\u03c1\u03c4\u03b1.\u00a0\u039a\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 13,3 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03bb\u03b1\u03b9\u03cc\u03b4\u03b5\u03bd\u03c4\u03c1\u03b1 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ac\u03c2 \u03c3\u03b5 847.000 \u03c3\u03c4\u03c1\u03ad\u03bc\u03bc\u03b1\u03c4\u03b1\u00a0(\u03c0\u03b7\u03b3\u03ae \u0394\/\u03bd\u03c3\u03b7 \u039c\u03b7\u03c4\u03c1\u03ce\u03c9\u03bd \u03c4\u03bf\u03c5 \u03a5\u03a0\u0391\u0391\u03a4, 2104). \u03a3\u03b1\u03bd \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03b7 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 6,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03bb\u03b1\u03b9\u03cc\u03b4\u03b5\u03bd\u03c4\u03c1\u03b1 \u03c3\u03b5 399.000 \u03c3\u03c4\u03c1\u03ad\u03bc\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf\u03c5 50% \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2.<\/p>\n
\u0388\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 \u201980, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac<\/strong> \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03c3\u03b5 \u03c4\u03bf 70% \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd (\u039c. \u0391\u03bb\u03c5\u03b3\u03b9\u03b6\u03ac\u03ba\u03b7\u03c2, 1982). \u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf 20%-30% \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2 \u03a7\u03b1\u03bb\u03ba\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2.<\/p>\n\u03a0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1<\/strong><\/h3>\n\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c9\u03c2\u00a0\u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae. \u0388\u03c4\u03c5\u03c7\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd\u00a0\u039d\u03af\u03ba\u03bf \u039b\u03cd\u03c7\u03bd\u03bf\u00a0(\u03b4\/\u03bd\u03c4\u03ae \u03c4\u03bf\u03c5 \u03c5\u03c0. \u0393\u03b5\u03c9\u03c1\u03b3\u03af\u03b1\u03c2, \u03b2\u03c1\u03b1\u03b2\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0391\u03ba\u03b1\u03b4\u03b7\u03bc\u03af\u03b1 \u0391\u03b8\u03b7\u03bd\u03ce\u03bd), \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b2\u03b9\u03b2\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03c6\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bb\u03b1\u03b9\u03bf\u03ba\u03bf\u03bc\u03af\u03b1 (1948) \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9: \u00ab[\u2026] \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03b9\u03bf\u03c4\u03ad\u03c1\u03b1\u03bd \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03bd \u03b1\u03c0\u03cc \u03b1\u03c0\u03cc\u03c8\u03b5\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03b2\u03c1\u03ce\u03c3\u03b9\u03bc\u03c9\u03bd, \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03c9\u03bd \u03b5\u03bb\u03b1\u03b9\u03ce\u03bd \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03bf\u03c2. [\u2026] \u0395\u03c5\u03b4\u03bf\u03ba\u03b9\u03bc\u03b5\u03af \u03b5\u03b9\u03c2 \u03c5\u03c8\u03cc\u03bc\u03b5\u03c4\u03c1\u03bf\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 600 \u03bc., \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5 \u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ac\u03c2 \u03b1\u03bd\u03c4\u03b9\u03be\u03bf\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03ad\u03bd\u03b5\u03ba\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03b5\u03c5\u03b4\u03bf\u03ba\u03b9\u03bc\u03b5\u03af \u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ac\u03c2 \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c5\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03cc\u03bb\u03c9\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b1\u03c2.<\/p>\n![\"konservoelia-epitrapezia-elia3\"](\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAA1JREFUGFdjYIp3+w8AArUBpwY1QVMAAAAASUVORK5CYII=\")
\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.<\/figcaption><\/figure>\n\u0391\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03b9\u03c2 \u03c4\u03b1\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03b8\u03b5\u03c1\u03bc\u03bf\u03ba\u03c1\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03b5\u03b9\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5. \u03a4\u03b5\u03bb\u03b5\u03af\u03c9\u03c2 \u03ba\u03b5\u03ba\u03b1\u03bb\u03c5\u03bc\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b1 \u03b4\u03ad\u03bd\u03b4\u03c1\u03b1 \u03c5\u03c0\u03cc \u03c4\u03b7\u03c2 \u03c7\u03b9\u03cc\u03bd\u03bf\u03c2, \u03c9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac\u03ba\u03b9\u03c2 \u03b5\u03b9\u03c2 \u03c4\u03bf \u03a0\u03ae\u03bb\u03b9\u03bf\u03bd \u03ba.\u03b1., \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03ac\u03c1\u03b9\u03c3\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd\u00bb. \u03a3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9, \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03cc\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03a7\u03c1\u03b9\u03c3\u03c3\u03bf\u03cd \u03c4\u03b7\u03c2 \u0386\u03bc\u03c6\u03b9\u03c3\u03c3\u03b1\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 2 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 3 \u00ab\u03c6\u03bf\u03c1\u03c4\u03ce\u03bc\u03b1\u03c4\u03b1\u00bb, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03b5\u03c0\u03af 100 \u03bf\u03ba\u03ac\u03b4\u03b5\u03c2, \u03b1\u03c0\u03cc 250 \u03ad\u03c9\u03c2 380 \u03ba\u03b9\u03bb\u03ac \u03b5\u03bb\u03b1\u03b9\u03bf\u03ba\u03ac\u03c1\u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bb\u03b1\u03b9\u03cc\u03b4\u03b5\u03bd\u03c4\u03c1\u03bf.
\n\u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c1\u03b3\u03b7\u03c3\u03b7\u03c2\u00a0(\u03ae \u03ad\u03c3\u03c4\u03c9 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd) \u03c4\u03b7\u03c2 \u03b2\u03b9\u03bf\u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03b7\u03c2 \u03c3\u03bf\u03c6\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b3\u03b9\u03b1 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 (\u03b4\u03ae\u03b8\u03b5\u03bd) \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bc\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1,\u00a0\u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b5\u03c6\u03b9\u03b1\u03bb\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03bc\u03bf\u03bd\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2,\u00a0\u03c0\u03bf\u03c5, \u03cc\u03c0\u03bf\u03c5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9, \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ac, \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac.<\/p>\n
\u0391\u03bd\u03b1\u03b4\u03b9\u03ac\u03c1\u03b8\u03c1\u03c9\u03c3\u03b7 \u03c5\u03c0\u03cc \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2<\/strong><\/h3>\n\u00ab\u0391\u03c5\u03c4\u03cc \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac\u00a0\u03b4\u03b5\u03bd\u00a0\u03c3\u03c5\u03bd\u03b5\u03c0\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03bb\u03b1\u03b9\u03bf\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03af \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03ae\/\u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac,\u00a0\u03bc\u03b5 \u03c4\u03b7 \u03b3\u03bd\u03ce\u03bc\u03b7 \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03b3\u03b5\u03c9\u03c0\u03cc\u03bd\u03c9\u03bd, \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03b4\u03b1\u03c6\u03bf\u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2\/\u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd \u03c6\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03bf\u03c5 (\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03ba.\u03bb\u03c0.)\u00bb.
\n\u039a\u03ac\u03b8\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c6\u03c5\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03b9\u03ce\u03bd, \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03c6\u03cd\u03c4\u03b5\u03c5\u03c3\u03b7\u03c2 (\u03c0.\u03c7. \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03ae \u03c5\u03c0\u03ad\u03c1\u03c0\u03c5\u03ba\u03bd\u03b7\u03c2),\u00a0\u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b3\u03bd\u03c9\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7,\u00a0\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 (\u03b5\u03b4\u03b1\u03c6\u03bf\u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2, \u03b1\u03b3\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2, \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2, \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2). \u039a\u03c5\u03c1\u03af\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03ae\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc\u03c2 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03cc\u03bd\u03c9\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b4\u03bf\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b8\u03b5\u03c9\u03c1\u03af\u03b5\u03c2\u00bb. (\u0396\u03b1\u03bc\u03c0\u03bf\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u039c\u03ac\u03bd\u03bf\u03c2, 2014).<\/p>\n
\u03a4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7\u03c2 13.344.346 \u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03c3\u03b5 846.831 \u03c3\u03c4\u03c1\u03ad\u03bc\u03bc\u03b1\u03c4\u03b1 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1\u00a0\u03b4\u03c5\u03c3\u03b8\u03b5\u03ce\u03c1\u03b7\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03b2\u03b5\u03c3\u03c4\u03b5\u03af. \u0388\u03c3\u03c4\u03c9 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03b1\u03b8\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03cd\u03bb\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2, \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b4\u03b5\u03bd\u03b4\u03c1\u03cd\u03bb\u03bb\u03b9\u03b1 (\u03c4\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd) \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03b8\u03ac\u03c3\u03bf\u03c5\u03bd (\u03b1\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03c4\u03b5) \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2.
\n\u039f \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03b1\u03c0\u03cc \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd (\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b5\u03c1\u03c4\u03b9\u03c4\u03c3\u03af\u03bb\u03bb\u03b9\u03bf. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b1\u03c5\u03c4\u03cc\u00a0\u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b3\u03b5\u03c9\u03c0\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2\u00a0(\u03b5\u03b4\u03b1\u03c6\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03bf\u03ba\u03bb\u03af\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2, \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2).<\/p>\n
\u039c\u03b5\u03c4\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong><\/h3>\n\u0393\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b7 \u03ba\u03b1\u03b8\u03b5\u03bc\u03af\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03ae \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2.
\n\u03a9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2,\u00a0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03c6\u03c1\u03bf\u03c5\u03c4\u03ce\u03b4\u03b7\u03c2 \u03b3\u03b5\u03cd\u03c3\u03b7, \u03b7 \u03c4\u03c1\u03b1\u03b3\u03b1\u03bd\u03ae \u03c3\u03ac\u03c1\u03ba\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7.\u00a0\u038a\u03c3\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9\u00a0\u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 (\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2), \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03be\u03b1\u03bd\u03b8\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03bf\u03c5\u00a0\u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ac \u03c0\u03b1\u03c1\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u00ab\u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5 \u03ba\u03bf\u03bd\u03c6\u03af\u03c4\u00bb. \u0397 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03b1\u03cd\u03c1\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5\u00a0\u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03cc\u03bb\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b1 \u03b2\u03b9\u03bf\u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03bf\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ac\u00a0\u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c7\u03b7\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03ac\u03bb\u03ba\u03b1\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03b2\u03c1\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf\u03c5\u03c2 122\u00b0.<\/p>\n\u039f \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03b1\u03c0\u03cc \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd (\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b5\u03c1\u03c4\u03b9\u03c4\u03c3\u03af\u03bb\u03bb\u03b9\u03bf.<\/figcaption><\/figure>\n\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u00a0\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03be\u03b1\u03b3\u03ce\u03b3\u03b9\u03bc\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2, \u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03ba\u03bf\u03bd\u03c3\u03ad\u03c1\u03b2\u03b5\u03c2, \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03ac\u03bb\u03bb\u03c9\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03bf (\u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03c4\u03c5\u03c7\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03ba\u03cc\u03b7\u03c7\u03bf) \u03cc\u03bd\u03bf\u03bc\u03ac \u03c4\u03b7\u03c2. \u03a3\u03c4\u03b7 \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03b5\u03af\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bb\u03b9\u03bc\u03ac\u03bd\u03b9 \u03c4\u03b7\u03c2 \u0399\u03c4\u03ad\u03b1\u03c2 (\u039a\u03c9\u03bd. \u0393\u03ac\u03c4\u03bf\u03c2, \u0391\u03c6\u03bf\u03af \u039a\u03b1\u03c1\u03b1\u03b3\u03ba\u03bf\u03cd\u03bd\u03b7\u00a0\u03ba.\u03ac.), \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bb\u03b9\u03bc\u03ac\u03bd\u03b9 \u03c4\u03bf\u03c5 \u0392\u03cc\u03bb\u03bf\u03c5 (\u03a4\u03b6\u03b1\u03bc\u03b1\u03bd\u03bf\u03cd\u03b4\u03b7\u03c2, \u0393\u03b5\u03c9\u03c1\u03b3\u03bf\u03cd\u03b4\u03b7\u03c2\u00a0\u03ba.\u03ac.). \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u00ab\u03ac\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03bf \u03b5\u03bd\u00a0\u0393\u03b1\u03c4\u03b6\u03ad\u03b1 \u03ba\u03b1\u03b9 \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2\u00a0\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd \u03bc\u03b5 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03c4\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b9\u03bd \u03c4\u03c9\u03bd \u03b5\u03bb\u03b1\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03af\u03c1\u03c9\u03bd\u00bb (\u03a3. \u039a\u03b1\u03bb\u03bf\u03b3\u03b5\u03c1\u03ad\u03b1\u03c2, 1932).<\/p>\n
\u03a4\u03bf \u03bc\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03b1\u03cd\u03c1\u03b7 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0391\u03c5\u03c4\u03cc, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bb\u03cc\u03b3\u03bf \u03bd\u03b1 \u03c4\u03b7\u03bd \u03be\u03b5\u03c1\u03b9\u03b6\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5, \u03af\u03c3\u03b1-\u03af\u03c3\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf. \u0397 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03b5\u03bb\u03b1\u03b9\u03bf\u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03bc\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03c9\u03bd \u03b5\u03c4\u03ce\u03bd \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03c3\u03b5 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1 \u03ad\u03b3\u03ba\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03bb\u03b1\u03ba\u03ce\u03b4\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7. \u039d\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b3\u03b5\u03af\u03c4\u03bf\u03bd\u03b5\u03c2 \u0399\u03c4\u03b1\u03bb\u03bf\u03af \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c5\u03bb\u03bf\u03cd\u03bd \u03c0\u03b1\u03bd\u03ac\u03ba\u03c1\u03b9\u03b2\u03bf \u03b5\u03bb\u03b1\u03b9\u03cc\u03bb\u03b1\u03b4\u03bf \u03c0\u03c1\u03bf\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03cc \u03c0\u03b1\u03bc\u03c0\u03ac\u03bb\u03b1\u03b9\u03b5\u03c2 \u03b5\u03bb\u03b9\u03ad\u03c2-\u03ba\u03b5\u03b9\u03bc\u03ae\u03bb\u03b9\u03b1.
\n\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u2013\u03cc\u03c0\u03c9\u03c2 \u03b7 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd \u03ae \u03b7 \u03a7\u03b1\u03bb\u03ba\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2\u2013 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03bb\u03ad\u03b8\u03c1\u03b9\u03bf \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1 \u03bd\u03b1 \u00ab\u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b1\u03b2\u03b3\u03ac \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u00bb. \u038a\u03c3\u03b1-\u03af\u03c3\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf,\u00a0\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u00abmarketing mix\u00bb. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2,\u00a0\u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03bf\u03bd \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf (\u03b1\u03b8\u03ad\u03bc\u03b9\u03c4\u03bf) \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u00a0\u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2 (\u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1, \u0391\u03af\u03b3\u03c5\u03c0\u03c4\u03bf, \u039b\u03b9\u03b2\u03cd\u03b7).<\/p>\n
\u03a0\u039f\u03a0 \u03ba\u03b1\u03b9 \u03a0\u0393\u0395<\/strong><\/h3>\n\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03be\u03b9 \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u039f\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b5\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2, \u03b5\u03ba \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03bf\u03b9\u00a0\u03c0\u03ad\u03bd\u03c4\u03b5 \u03a0\u039f\u03a0 (\u0391\u03bc\u03c6\u03af\u03c3\u03c3\u03b7\u03c2, \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2, \u03a1\u03bf\u03b2\u03b9\u03ce\u03bd, \u03a3\u03c4\u03c5\u03bb\u03af\u03b4\u03b1\u03c2, \u03a0\u03b7\u03bb\u03af\u03bf\u03c5) \u03ba\u03b1\u03b9\u00a0\u03b7 \u03bc\u03af\u03b1 \u03c9\u03c2 \u03a0\u0393\u0395 (\u0386\u03c1\u03c4\u03b1\u03c2).<\/p>\n
\u03a3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03ad\u03be\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2, \u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1. \u0386\u03c1\u03b1, \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c6\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03bf\u03c5, \u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1\u03c2 \u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03c3\u03ae\u03bc\u03b1\u03b9\u03bd\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03b5\u03bc\u03c0\u03cc\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03a0\u039f\u03a0\/\u03a0\u0393\u0395.<\/p>\n
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[\u2026] \u0395\u03c5\u03b4\u03bf\u03ba\u03b9\u03bc\u03b5\u03af \u03b5\u03b9\u03c2 \u03c5\u03c8\u03cc\u03bc\u03b5\u03c4\u03c1\u03bf\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 600 \u03bc., \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5 \u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ac\u03c2 \u03b1\u03bd\u03c4\u03b9\u03be\u03bf\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03ad\u03bd\u03b5\u03ba\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03b5\u03c5\u03b4\u03bf\u03ba\u03b9\u03bc\u03b5\u03af \u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ac\u03c2 \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c5\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03cc\u03bb\u03c9\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b1\u03c2.<\/p>\n\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.<\/figcaption><\/figure>\n\u0391\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03b9\u03c2 \u03c4\u03b1\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03b8\u03b5\u03c1\u03bc\u03bf\u03ba\u03c1\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03b5\u03b9\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5. \u03a4\u03b5\u03bb\u03b5\u03af\u03c9\u03c2 \u03ba\u03b5\u03ba\u03b1\u03bb\u03c5\u03bc\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b1 \u03b4\u03ad\u03bd\u03b4\u03c1\u03b1 \u03c5\u03c0\u03cc \u03c4\u03b7\u03c2 \u03c7\u03b9\u03cc\u03bd\u03bf\u03c2, \u03c9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac\u03ba\u03b9\u03c2 \u03b5\u03b9\u03c2 \u03c4\u03bf \u03a0\u03ae\u03bb\u03b9\u03bf\u03bd \u03ba.\u03b1., \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03ac\u03c1\u03b9\u03c3\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd\u00bb. \u03a3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9, \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03cc\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03a7\u03c1\u03b9\u03c3\u03c3\u03bf\u03cd \u03c4\u03b7\u03c2 \u0386\u03bc\u03c6\u03b9\u03c3\u03c3\u03b1\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 2 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 3 \u00ab\u03c6\u03bf\u03c1\u03c4\u03ce\u03bc\u03b1\u03c4\u03b1\u00bb, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03b5\u03c0\u03af 100 \u03bf\u03ba\u03ac\u03b4\u03b5\u03c2, \u03b1\u03c0\u03cc 250 \u03ad\u03c9\u03c2 380 \u03ba\u03b9\u03bb\u03ac \u03b5\u03bb\u03b1\u03b9\u03bf\u03ba\u03ac\u03c1\u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bb\u03b1\u03b9\u03cc\u03b4\u03b5\u03bd\u03c4\u03c1\u03bf.
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\u0391\u03bd\u03b1\u03b4\u03b9\u03ac\u03c1\u03b8\u03c1\u03c9\u03c3\u03b7 \u03c5\u03c0\u03cc \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2<\/strong><\/h3>\n\u00ab\u0391\u03c5\u03c4\u03cc \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac\u00a0\u03b4\u03b5\u03bd\u00a0\u03c3\u03c5\u03bd\u03b5\u03c0\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03bb\u03b1\u03b9\u03bf\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03af \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03ae\/\u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac,\u00a0\u03bc\u03b5 \u03c4\u03b7 \u03b3\u03bd\u03ce\u03bc\u03b7 \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03b3\u03b5\u03c9\u03c0\u03cc\u03bd\u03c9\u03bd, \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03b4\u03b1\u03c6\u03bf\u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2\/\u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd \u03c6\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03bf\u03c5 (\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03ba.\u03bb\u03c0.)\u00bb.
\n\u039a\u03ac\u03b8\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c6\u03c5\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03b9\u03ce\u03bd, \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03c6\u03cd\u03c4\u03b5\u03c5\u03c3\u03b7\u03c2 (\u03c0.\u03c7. \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03ae \u03c5\u03c0\u03ad\u03c1\u03c0\u03c5\u03ba\u03bd\u03b7\u03c2),\u00a0\u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b3\u03bd\u03c9\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7,\u00a0\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 (\u03b5\u03b4\u03b1\u03c6\u03bf\u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2, \u03b1\u03b3\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2, \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2, \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2). \u039a\u03c5\u03c1\u03af\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03ae\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc\u03c2 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03cc\u03bd\u03c9\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b4\u03bf\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b8\u03b5\u03c9\u03c1\u03af\u03b5\u03c2\u00bb. (\u0396\u03b1\u03bc\u03c0\u03bf\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u039c\u03ac\u03bd\u03bf\u03c2, 2014).<\/p>\n
\u03a4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7\u03c2 13.344.346 \u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03c3\u03b5 846.831 \u03c3\u03c4\u03c1\u03ad\u03bc\u03bc\u03b1\u03c4\u03b1 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1\u00a0\u03b4\u03c5\u03c3\u03b8\u03b5\u03ce\u03c1\u03b7\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03b2\u03b5\u03c3\u03c4\u03b5\u03af. \u0388\u03c3\u03c4\u03c9 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03b1\u03b8\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03cd\u03bb\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2, \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b4\u03b5\u03bd\u03b4\u03c1\u03cd\u03bb\u03bb\u03b9\u03b1 (\u03c4\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd) \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03b8\u03ac\u03c3\u03bf\u03c5\u03bd (\u03b1\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03c4\u03b5) \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2.
\n\u039f \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03b1\u03c0\u03cc \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd (\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b5\u03c1\u03c4\u03b9\u03c4\u03c3\u03af\u03bb\u03bb\u03b9\u03bf. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b1\u03c5\u03c4\u03cc\u00a0\u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b3\u03b5\u03c9\u03c0\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2\u00a0(\u03b5\u03b4\u03b1\u03c6\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03bf\u03ba\u03bb\u03af\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2, \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2).<\/p>\n
\u039c\u03b5\u03c4\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong><\/h3>\n\u0393\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b7 \u03ba\u03b1\u03b8\u03b5\u03bc\u03af\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03ae \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2.
\n\u03a9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2,\u00a0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03c6\u03c1\u03bf\u03c5\u03c4\u03ce\u03b4\u03b7\u03c2 \u03b3\u03b5\u03cd\u03c3\u03b7, \u03b7 \u03c4\u03c1\u03b1\u03b3\u03b1\u03bd\u03ae \u03c3\u03ac\u03c1\u03ba\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7.\u00a0\u038a\u03c3\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9\u00a0\u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 (\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2), \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03be\u03b1\u03bd\u03b8\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03bf\u03c5\u00a0\u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ac \u03c0\u03b1\u03c1\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u00ab\u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5 \u03ba\u03bf\u03bd\u03c6\u03af\u03c4\u00bb. \u0397 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03b1\u03cd\u03c1\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5\u00a0\u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03cc\u03bb\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b1 \u03b2\u03b9\u03bf\u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03bf\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ac\u00a0\u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c7\u03b7\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03ac\u03bb\u03ba\u03b1\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03b2\u03c1\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf\u03c5\u03c2 122\u00b0.<\/p>\n\u039f \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03b1\u03c0\u03cc \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd (\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b5\u03c1\u03c4\u03b9\u03c4\u03c3\u03af\u03bb\u03bb\u03b9\u03bf.<\/figcaption><\/figure>\n\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u00a0\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03be\u03b1\u03b3\u03ce\u03b3\u03b9\u03bc\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2, \u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03ba\u03bf\u03bd\u03c3\u03ad\u03c1\u03b2\u03b5\u03c2, \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03ac\u03bb\u03bb\u03c9\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03bf (\u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03c4\u03c5\u03c7\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03ba\u03cc\u03b7\u03c7\u03bf) \u03cc\u03bd\u03bf\u03bc\u03ac \u03c4\u03b7\u03c2. \u03a3\u03c4\u03b7 \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03b5\u03af\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bb\u03b9\u03bc\u03ac\u03bd\u03b9 \u03c4\u03b7\u03c2 \u0399\u03c4\u03ad\u03b1\u03c2 (\u039a\u03c9\u03bd. \u0393\u03ac\u03c4\u03bf\u03c2, \u0391\u03c6\u03bf\u03af \u039a\u03b1\u03c1\u03b1\u03b3\u03ba\u03bf\u03cd\u03bd\u03b7\u00a0\u03ba.\u03ac.), \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bb\u03b9\u03bc\u03ac\u03bd\u03b9 \u03c4\u03bf\u03c5 \u0392\u03cc\u03bb\u03bf\u03c5 (\u03a4\u03b6\u03b1\u03bc\u03b1\u03bd\u03bf\u03cd\u03b4\u03b7\u03c2, \u0393\u03b5\u03c9\u03c1\u03b3\u03bf\u03cd\u03b4\u03b7\u03c2\u00a0\u03ba.\u03ac.). \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u00ab\u03ac\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03bf \u03b5\u03bd\u00a0\u0393\u03b1\u03c4\u03b6\u03ad\u03b1 \u03ba\u03b1\u03b9 \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2\u00a0\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd \u03bc\u03b5 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03c4\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b9\u03bd \u03c4\u03c9\u03bd \u03b5\u03bb\u03b1\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03af\u03c1\u03c9\u03bd\u00bb (\u03a3. \u039a\u03b1\u03bb\u03bf\u03b3\u03b5\u03c1\u03ad\u03b1\u03c2, 1932).<\/p>\n
\u03a4\u03bf \u03bc\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03b1\u03cd\u03c1\u03b7 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0391\u03c5\u03c4\u03cc, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bb\u03cc\u03b3\u03bf \u03bd\u03b1 \u03c4\u03b7\u03bd \u03be\u03b5\u03c1\u03b9\u03b6\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5, \u03af\u03c3\u03b1-\u03af\u03c3\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf. \u0397 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03b5\u03bb\u03b1\u03b9\u03bf\u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03bc\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03c9\u03bd \u03b5\u03c4\u03ce\u03bd \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03c3\u03b5 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1 \u03ad\u03b3\u03ba\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03bb\u03b1\u03ba\u03ce\u03b4\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7. \u039d\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b3\u03b5\u03af\u03c4\u03bf\u03bd\u03b5\u03c2 \u0399\u03c4\u03b1\u03bb\u03bf\u03af \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c5\u03bb\u03bf\u03cd\u03bd \u03c0\u03b1\u03bd\u03ac\u03ba\u03c1\u03b9\u03b2\u03bf \u03b5\u03bb\u03b1\u03b9\u03cc\u03bb\u03b1\u03b4\u03bf \u03c0\u03c1\u03bf\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03cc \u03c0\u03b1\u03bc\u03c0\u03ac\u03bb\u03b1\u03b9\u03b5\u03c2 \u03b5\u03bb\u03b9\u03ad\u03c2-\u03ba\u03b5\u03b9\u03bc\u03ae\u03bb\u03b9\u03b1.
\n\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u2013\u03cc\u03c0\u03c9\u03c2 \u03b7 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd \u03ae \u03b7 \u03a7\u03b1\u03bb\u03ba\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2\u2013 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03bb\u03ad\u03b8\u03c1\u03b9\u03bf \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1 \u03bd\u03b1 \u00ab\u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b1\u03b2\u03b3\u03ac \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u00bb. \u038a\u03c3\u03b1-\u03af\u03c3\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf,\u00a0\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u00abmarketing mix\u00bb. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2,\u00a0\u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03bf\u03bd \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf (\u03b1\u03b8\u03ad\u03bc\u03b9\u03c4\u03bf) \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u00a0\u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2 (\u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1, \u0391\u03af\u03b3\u03c5\u03c0\u03c4\u03bf, \u039b\u03b9\u03b2\u03cd\u03b7).<\/p>\n
\u03a0\u039f\u03a0 \u03ba\u03b1\u03b9 \u03a0\u0393\u0395<\/strong><\/h3>\n\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03be\u03b9 \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u039f\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b5\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2, \u03b5\u03ba \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03bf\u03b9\u00a0\u03c0\u03ad\u03bd\u03c4\u03b5 \u03a0\u039f\u03a0 (\u0391\u03bc\u03c6\u03af\u03c3\u03c3\u03b7\u03c2, \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2, \u03a1\u03bf\u03b2\u03b9\u03ce\u03bd, \u03a3\u03c4\u03c5\u03bb\u03af\u03b4\u03b1\u03c2, \u03a0\u03b7\u03bb\u03af\u03bf\u03c5) \u03ba\u03b1\u03b9\u00a0\u03b7 \u03bc\u03af\u03b1 \u03c9\u03c2 \u03a0\u0393\u0395 (\u0386\u03c1\u03c4\u03b1\u03c2).<\/p>\n
\u03a3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03ad\u03be\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2, \u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1. \u0386\u03c1\u03b1, \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c6\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03bf\u03c5, \u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1\u03c2 \u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03c3\u03ae\u03bc\u03b1\u03b9\u03bd\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03b5\u03bc\u03c0\u03cc\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03a0\u039f\u03a0\/\u03a0\u0393\u0395.<\/p>\n
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\n\u039a\u03ac\u03b8\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c6\u03c5\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03b9\u03ce\u03bd, \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03c6\u03cd\u03c4\u03b5\u03c5\u03c3\u03b7\u03c2 (\u03c0.\u03c7. \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03ae \u03c5\u03c0\u03ad\u03c1\u03c0\u03c5\u03ba\u03bd\u03b7\u03c2),\u00a0\u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b3\u03bd\u03c9\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7,\u00a0\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 (\u03b5\u03b4\u03b1\u03c6\u03bf\u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2, \u03b1\u03b3\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2, \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2, \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2). \u039a\u03c5\u03c1\u03af\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03ae\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc\u03c2 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03cc\u03bd\u03c9\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b4\u03bf\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b8\u03b5\u03c9\u03c1\u03af\u03b5\u03c2\u00bb. (\u0396\u03b1\u03bc\u03c0\u03bf\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u039c\u03ac\u03bd\u03bf\u03c2, 2014).<\/p>\n
\u03a4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7\u03c2 13.344.346 \u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03c3\u03b5 846.831 \u03c3\u03c4\u03c1\u03ad\u03bc\u03bc\u03b1\u03c4\u03b1 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1\u00a0\u03b4\u03c5\u03c3\u03b8\u03b5\u03ce\u03c1\u03b7\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03b2\u03b5\u03c3\u03c4\u03b5\u03af. \u0388\u03c3\u03c4\u03c9 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03b1\u03b8\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03cd\u03bb\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2, \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b4\u03b5\u03bd\u03b4\u03c1\u03cd\u03bb\u03bb\u03b9\u03b1 (\u03c4\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd) \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03b8\u03ac\u03c3\u03bf\u03c5\u03bd (\u03b1\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03c4\u03b5) \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2.
\n\u039f \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03b1\u03c0\u03cc \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd (\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b5\u03c1\u03c4\u03b9\u03c4\u03c3\u03af\u03bb\u03bb\u03b9\u03bf. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b1\u03c5\u03c4\u03cc\u00a0\u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b3\u03b5\u03c9\u03c0\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2\u00a0(\u03b5\u03b4\u03b1\u03c6\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03bf\u03ba\u03bb\u03af\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2, \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2).<\/p>\n
\u039c\u03b5\u03c4\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong><\/h3>\n\u0393\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b7 \u03ba\u03b1\u03b8\u03b5\u03bc\u03af\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03ae \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2.
\n\u03a9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2,\u00a0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03c6\u03c1\u03bf\u03c5\u03c4\u03ce\u03b4\u03b7\u03c2 \u03b3\u03b5\u03cd\u03c3\u03b7, \u03b7 \u03c4\u03c1\u03b1\u03b3\u03b1\u03bd\u03ae \u03c3\u03ac\u03c1\u03ba\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7.\u00a0\u038a\u03c3\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9\u00a0\u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 (\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2), \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03be\u03b1\u03bd\u03b8\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03bf\u03c5\u00a0\u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ac \u03c0\u03b1\u03c1\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u00ab\u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5 \u03ba\u03bf\u03bd\u03c6\u03af\u03c4\u00bb. \u0397 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03b1\u03cd\u03c1\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5\u00a0\u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03cc\u03bb\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b1 \u03b2\u03b9\u03bf\u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03bf\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ac\u00a0\u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c7\u03b7\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03ac\u03bb\u03ba\u03b1\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03b2\u03c1\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf\u03c5\u03c2 122\u00b0.<\/p>\n\u039f \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03b1\u03c0\u03cc \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd (\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b5\u03c1\u03c4\u03b9\u03c4\u03c3\u03af\u03bb\u03bb\u03b9\u03bf.<\/figcaption><\/figure>\n\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u00a0\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03be\u03b1\u03b3\u03ce\u03b3\u03b9\u03bc\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2, \u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03ba\u03bf\u03bd\u03c3\u03ad\u03c1\u03b2\u03b5\u03c2, \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03ac\u03bb\u03bb\u03c9\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03bf (\u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03c4\u03c5\u03c7\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03ba\u03cc\u03b7\u03c7\u03bf) \u03cc\u03bd\u03bf\u03bc\u03ac \u03c4\u03b7\u03c2. \u03a3\u03c4\u03b7 \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03b5\u03af\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bb\u03b9\u03bc\u03ac\u03bd\u03b9 \u03c4\u03b7\u03c2 \u0399\u03c4\u03ad\u03b1\u03c2 (\u039a\u03c9\u03bd. \u0393\u03ac\u03c4\u03bf\u03c2, \u0391\u03c6\u03bf\u03af \u039a\u03b1\u03c1\u03b1\u03b3\u03ba\u03bf\u03cd\u03bd\u03b7\u00a0\u03ba.\u03ac.), \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bb\u03b9\u03bc\u03ac\u03bd\u03b9 \u03c4\u03bf\u03c5 \u0392\u03cc\u03bb\u03bf\u03c5 (\u03a4\u03b6\u03b1\u03bc\u03b1\u03bd\u03bf\u03cd\u03b4\u03b7\u03c2, \u0393\u03b5\u03c9\u03c1\u03b3\u03bf\u03cd\u03b4\u03b7\u03c2\u00a0\u03ba.\u03ac.). \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u00ab\u03ac\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03bf \u03b5\u03bd\u00a0\u0393\u03b1\u03c4\u03b6\u03ad\u03b1 \u03ba\u03b1\u03b9 \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2\u00a0\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd \u03bc\u03b5 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03c4\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b9\u03bd \u03c4\u03c9\u03bd \u03b5\u03bb\u03b1\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03af\u03c1\u03c9\u03bd\u00bb (\u03a3. \u039a\u03b1\u03bb\u03bf\u03b3\u03b5\u03c1\u03ad\u03b1\u03c2, 1932).<\/p>\n
\u03a4\u03bf \u03bc\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03b1\u03cd\u03c1\u03b7 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0391\u03c5\u03c4\u03cc, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bb\u03cc\u03b3\u03bf \u03bd\u03b1 \u03c4\u03b7\u03bd \u03be\u03b5\u03c1\u03b9\u03b6\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5, \u03af\u03c3\u03b1-\u03af\u03c3\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf. \u0397 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03b5\u03bb\u03b1\u03b9\u03bf\u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03bc\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03c9\u03bd \u03b5\u03c4\u03ce\u03bd \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03c3\u03b5 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1 \u03ad\u03b3\u03ba\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03bb\u03b1\u03ba\u03ce\u03b4\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7. \u039d\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b3\u03b5\u03af\u03c4\u03bf\u03bd\u03b5\u03c2 \u0399\u03c4\u03b1\u03bb\u03bf\u03af \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c5\u03bb\u03bf\u03cd\u03bd \u03c0\u03b1\u03bd\u03ac\u03ba\u03c1\u03b9\u03b2\u03bf \u03b5\u03bb\u03b1\u03b9\u03cc\u03bb\u03b1\u03b4\u03bf \u03c0\u03c1\u03bf\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03cc \u03c0\u03b1\u03bc\u03c0\u03ac\u03bb\u03b1\u03b9\u03b5\u03c2 \u03b5\u03bb\u03b9\u03ad\u03c2-\u03ba\u03b5\u03b9\u03bc\u03ae\u03bb\u03b9\u03b1.
\n\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u2013\u03cc\u03c0\u03c9\u03c2 \u03b7 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd \u03ae \u03b7 \u03a7\u03b1\u03bb\u03ba\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2\u2013 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03bb\u03ad\u03b8\u03c1\u03b9\u03bf \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1 \u03bd\u03b1 \u00ab\u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b1\u03b2\u03b3\u03ac \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u00bb. \u038a\u03c3\u03b1-\u03af\u03c3\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf,\u00a0\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u00abmarketing mix\u00bb. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2,\u00a0\u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03bf\u03bd \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf (\u03b1\u03b8\u03ad\u03bc\u03b9\u03c4\u03bf) \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u00a0\u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2 (\u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1, \u0391\u03af\u03b3\u03c5\u03c0\u03c4\u03bf, \u039b\u03b9\u03b2\u03cd\u03b7).<\/p>\n
\u03a0\u039f\u03a0 \u03ba\u03b1\u03b9 \u03a0\u0393\u0395<\/strong><\/h3>\n\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03be\u03b9 \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u039f\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b5\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2, \u03b5\u03ba \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03bf\u03b9\u00a0\u03c0\u03ad\u03bd\u03c4\u03b5 \u03a0\u039f\u03a0 (\u0391\u03bc\u03c6\u03af\u03c3\u03c3\u03b7\u03c2, \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2, \u03a1\u03bf\u03b2\u03b9\u03ce\u03bd, \u03a3\u03c4\u03c5\u03bb\u03af\u03b4\u03b1\u03c2, \u03a0\u03b7\u03bb\u03af\u03bf\u03c5) \u03ba\u03b1\u03b9\u00a0\u03b7 \u03bc\u03af\u03b1 \u03c9\u03c2 \u03a0\u0393\u0395 (\u0386\u03c1\u03c4\u03b1\u03c2).<\/p>\n
\u03a3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03ad\u03be\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2, \u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1. \u0386\u03c1\u03b1, \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c6\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03bf\u03c5, \u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1\u03c2 \u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03c3\u03ae\u03bc\u03b1\u03b9\u03bd\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03b5\u03bc\u03c0\u03cc\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03a0\u039f\u03a0\/\u03a0\u0393\u0395.<\/p>\n
\u0395\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u2013 \u03a3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2:<\/strong>\u00a0\u0392\u03b1\u03c3\u03af\u03bb\u03b7\u03c2 \u0396\u03b1\u03bc\u03c0\u03bf\u03cd\u03bd\u03b7\u03c2<\/p><\/blockquote>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
\u03a0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b3\u03b5\u03c9\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b7 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bb\u03b1\u03b9\u03bf\u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 (\u0391\u03bc\u03c6\u03af\u03c3\u03c3\u03b7\u03c2, \u0392\u03cc\u03bb\u03bf\u03c5), \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03ae \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd. \u03a0\u03cc\u03c3\u03bf \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2;<\/p>\n","protected":false},"author":1,"featured_media":696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[95,98],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epitrapezia-elia","tag-95","tag-98"],"yoast_head":"\n
\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd, \u03c0\u03b1\u03c1\u03cc\u03bd \u03ba\u03b1\u03b9 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd<\/title>\n<meta name=\"description\" content=\"\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1. \u0397 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ypaithros.gr\/ekdoseis\/\u03bakonservoelia-parelthon-mellon\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd, \u03c0\u03b1\u03c1\u03cc\u03bd \u03ba\u03b1\u03b9 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd\" \/>\n<meta property=\"og:description\" content=\"\u0397 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u03c2 \u03b5\u03bb\u03b9\u03ac\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ypaithros.gr\/ekdoseis\/\u03bakonservoelia-parelthon-mellon\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0395\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 | ypaithros.gr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ypaithros\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-25T14:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-11T14:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ypaithros.gr\/ekdoseis\/wp-content\/uploads\/sites\/3\/2017\/01\/konservoelia-epitrapezia-elia.jpg\" \/>\n\t<meta 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\n\u039f \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 \u03b1\u03c0\u03cc \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd (\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b5\u03c1\u03c4\u03b9\u03c4\u03c3\u03af\u03bb\u03bb\u03b9\u03bf. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b1\u03c5\u03c4\u03cc\u00a0\u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b3\u03b5\u03c9\u03c0\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2\u00a0(\u03b5\u03b4\u03b1\u03c6\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03bf\u03ba\u03bb\u03af\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2, \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2).<\/p>\n
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\u00ab\u03ac\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03bf \u03b5\u03bd\u00a0\u0393\u03b1\u03c4\u03b6\u03ad\u03b1 \u03ba\u03b1\u03b9 \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2\u00a0\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd \u03bc\u03b5 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03c4\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b9\u03bd \u03c4\u03c9\u03bd \u03b5\u03bb\u03b1\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03a3\u03c5\u03bd\u03b5\u03c4\u03b1\u03af\u03c1\u03c9\u03bd\u00bb (\u03a3. \u039a\u03b1\u03bb\u03bf\u03b3\u03b5\u03c1\u03ad\u03b1\u03c2, 1932).<\/p>\n \u03a4\u03bf \u03bc\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03c4\u03b1 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\u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03bf\u03b9\u00a0\u03c0\u03ad\u03bd\u03c4\u03b5 \u03a0\u039f\u03a0 (\u0391\u03bc\u03c6\u03af\u03c3\u03c3\u03b7\u03c2, \u0391\u03c4\u03b1\u03bb\u03ac\u03bd\u03c4\u03b7\u03c2, \u03a1\u03bf\u03b2\u03b9\u03ce\u03bd, \u03a3\u03c4\u03c5\u03bb\u03af\u03b4\u03b1\u03c2, \u03a0\u03b7\u03bb\u03af\u03bf\u03c5) \u03ba\u03b1\u03b9\u00a0\u03b7 \u03bc\u03af\u03b1 \u03c9\u03c2 \u03a0\u0393\u0395 (\u0386\u03c1\u03c4\u03b1\u03c2).<\/p>\n \u03a3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03ad\u03be\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2, \u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf 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\u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03b5\u03bc\u03c0\u03cc\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03a0\u039f\u03a0\/\u03a0\u0393\u0395.<\/p>\n \u0395\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u2013 \u03a3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2:<\/strong>\u00a0\u0392\u03b1\u03c3\u03af\u03bb\u03b7\u03c2 \u0396\u03b1\u03bc\u03c0\u03bf\u03cd\u03bd\u03b7\u03c2<\/p><\/blockquote>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" \u03a0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b3\u03b5\u03c9\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b7 \u03b5\u03ba\u03c1\u03af\u03b6\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bb\u03b1\u03b9\u03bf\u03b4\u03ad\u03bd\u03c4\u03c1\u03c9\u03bd \u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2 (\u0391\u03bc\u03c6\u03af\u03c3\u03c3\u03b7\u03c2, \u0392\u03cc\u03bb\u03bf\u03c5), \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03ae \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd. \u03a0\u03cc\u03c3\u03bf \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2;<\/p>\n","protected":false},"author":1,"featured_media":696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[95,98],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epitrapezia-elia","tag-95","tag-98"],"yoast_head":"\n
\n\u03a9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u039a\u03bf\u03bd\u03c3\u03b5\u03c1\u03b2\u03bf\u03b5\u03bb\u03b9\u03ac\u03c2,\u00a0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03c6\u03c1\u03bf\u03c5\u03c4\u03ce\u03b4\u03b7\u03c2 \u03b3\u03b5\u03cd\u03c3\u03b7, \u03b7 \u03c4\u03c1\u03b1\u03b3\u03b1\u03bd\u03ae \u03c3\u03ac\u03c1\u03ba\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7.\u00a0\u038a\u03c3\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9\u00a0\u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 (\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2), \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03be\u03b1\u03bd\u03b8\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03cd\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03bf\u03c5\u00a0\u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ac \u03c0\u03b1\u03c1\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u00ab\u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5 \u03ba\u03bf\u03bd\u03c6\u03af\u03c4\u00bb. \u0397 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03b1\u03cd\u03c1\u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5\u00a0\u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03cc\u03bb\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b1 \u03b2\u03b9\u03bf\u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03bf\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ac\u00a0\u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c7\u03b7\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03ac\u03bb\u03ba\u03b1\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03b2\u03c1\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf\u03c5\u03c2 122\u00b0.<\/p>\n![\"konservoelia-epitrapezia-elia\"](\"http:\/\/www.ypaithros.gr\/ekdoseis\/wp-content\/uploads\/2017\/01\/konservoelia-epitrapezia-elia2.jpg\")
\n\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u2013\u03cc\u03c0\u03c9\u03c2 \u03b7 \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd \u03ae \u03b7 \u03a7\u03b1\u03bb\u03ba\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2\u2013 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03bb\u03ad\u03b8\u03c1\u03b9\u03bf \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1 \u03bd\u03b1 \u00ab\u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b1\u03b2\u03b3\u03ac \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u00bb. \u038a\u03c3\u03b1-\u03af\u03c3\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf,\u00a0\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u00abmarketing mix\u00bb. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039a\u03b1\u03bb\u03b1\u03bc\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2,\u00a0\u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03bf\u03bd \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf (\u03b1\u03b8\u03ad\u03bc\u03b9\u03c4\u03bf) \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u00a0\u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2 (\u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1, \u0391\u03af\u03b3\u03c5\u03c0\u03c4\u03bf, \u039b\u03b9\u03b2\u03cd\u03b7).<\/p>\n\u03a0\u039f\u03a0 \u03ba\u03b1\u03b9 \u03a0\u0393\u0395<\/strong><\/h3>\n